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Branding Basics: Build a brand strategy in 3 simple steps!
Step 1: Define your target consumer
Introduction to Target Consumer (4:01)
Defining Your Target Consumer (8:27)
Exercise: Build a Target Consumer Mood Board (5:02)
Check your understanding
Check your understanding
Step 2: Elevate your product relevance
Introduction to Benefit Ladder (6:22)
Benefit Ladder Explained (13:38)
Benefit Mood Board Example (5:45)
Check your understanding
Step 3: Define your brand essence
Build your brand pyramid (6:50)
Study Aid: Brand Pyramid Template
Check your understanding
Bonus material
BONUS LECTURE: Understand path-to-purchase and identify purchase barriers (3:19)
Additional resources
Additional product benefit example 1 (4:11)
Additional product benefit example 2 (2:07)
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Study Aid: Brand Pyramid Template
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