Why do people buy top shelf liquor?
Try this experiment at your next party: Buy a few vodkas (or champagne or wine) from a few different price tiers. Conduct a blind taste test. See if your friends can correctly rank the different vodkas according to their respective prices.
Chances are they will tell you they can, but in reality they probably cannot.
So, why is there such a thing as top shelf liquor - if it doesn't pass the scrutiny of a simple taste test.
There lies the power of branding!
Branding has implications for liquor, and a variety of products. This class is meant to teach you the fundamentals of building a brand strategy, upon which you can build a plan that will set you apart from your competitors.
What will you learn from this class?
You will learn how to apply the same tricks of the trade big brand marketers use to unlock the potential of your product! You will learn the framework with which you can define your target consumer in a way that you can build brand value. You will also learn how to define product benefits that will be relevant to your target consumer. Your class project will give you a visual representation of both your target consumer and product benefit. These are fundamental building blocks for building a brand.
What is NOT this class?
This class covers the basics of how to build a brand. The basics are grounded in branding theory and practices used by brand managers worldwide. This course is strategic in nature. This course will help you identify what makes your brand special. This course will help you understand what your brand stands for. This course will help you build a brand that will differentiate you from your competition. However, this course will not cover branding design. This course is NOT about your brand logo or your brand tagline. However, you will walk away from this course knowing what's that special sauce for your brand that you should definitely include in your brand tagline, logo design, website design, etc.
How is the class structured?
The class consists of several video lectures, separated in 3 sections. Each section will cover a fundamental step toward building a winning brand. The lectures will take an hour to complete. At the end of the lecture, you would have clarity on where the power your brand lies! You will be well on your way toward building an empire based on your winning brand strategy!
Why take this course?
First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to know the secrets on how to get more customers and charge more for your products? Don't you want to know how brand managers from Coca-Cola got people from every country to buy their products? Don't you want to know how brand managers from Seven Jeans get to charge more for a simple pair of jeans? If you'd like to learn how to elevate your brand, enroll in this course now!
By enrolling in this course, you'll also get access to our Student Facebook Group where you can engage with your fellow students, ask questions, and continue to learn. You will also receive notification when new content is created to further your learning.
Jeannie Chan is a brand strategist who takes on business problems big or small. She inspires organizations to raise the questions no one dared to ask or thought to ask. She has ignited new thinking and delivered growth to Fortune 500 companies, startups, and nonprofits. Jeannie practices what she preaches, and works full-time managing a 9-figure business. Jeannie received her Bachelor in Economics and her Master in Business Administration from Washington University in St. Louis. She is also a foodie, and sometimes a writer. Jeannie loves espressos, and lives in New York City with her two cats and her beloved.
I really loved this class. I know NOTHING about branding and marketing and have taken at least 10 classes on the subject to date. This is the first class I took where I felt like I actually understood the concepts. I've been feeling incredible stupid up to this point because the instructors just seem to babble on using jargon and terms I don't understand. Jeannie's class breaks it down in layman's terms so now I understand that to create the brand identity. among other things, involves the functional & emotional benefits of your product... There are questions to answer concerning your product or company in each lesson that were extremely helpful to me being able to wrap my head around what branding is and how to go about applying it to my products. I highly recommend this class to anyone who's like me and needs a step-by-step, broken down approach to branding you products or company. - Denise P.
Informative introduction to branding with good, accessible examples. - Clair B.
This class was short and sweet - a great mix of know-how and info. - Patty J.
This course helps to demystify brand building. I always think that it is hard to learn, but this course provides great explanation and examples along the way, which is really a preferred way of learning for me. Not sure for others, but I personally feel the instructor seems to sound tense. Nonetheless, she has demonstrated great enthusiasm towards the topic. Overall this is a great course to learn the basics of brand building. - Joyce L.
Fantastic info, really eye opening. It helps to know why you're doing something! - Chad B.