Why do people buy top shelf liquor?
Try this experiment at your next party: Buy a few vodkas (or champagne or wine) from a few different price tiers. Conduct a blind taste test. See if your friends can correctly rank the different vodkas according to their respective prices.
Chances are they will tell you they can, but in reality they probably cannot.
So, why is there such a thing as top shelf liquor - if it doesn't pass the scrutiny of a simple taste test.
There lies the power of branding!
Branding has implications for liquor, and a variety of products. This class is meant to teach you the fundamentals of building a brand strategy, upon which you can build a plan that will set you apart from your competitors.
What will you learn from this class?
You will learn how to apply the same tricks of the trade big brand marketers use to unlock the potential of your product! You will learn the framework with which you can define your target consumer in a way that you can build brand value. You will also learn how to define product benefits that will be relevant to your target consumer. Your class project will give you a visual representation of both your target consumer and product benefit. These are fundamental building blocks for building a brand.
What is NOT this class?
This class covers the basics of how to build a brand. The basics are grounded in branding theory and practices used by brand managers worldwide. This course is strategic in nature. This course will help you identify what makes your brand special. This course will help you understand what your brand stands for. This course will help you build a brand that will differentiate you from your competition. However, this course will not cover branding design. This course is NOT about your brand logo or your brand tagline. However, you will walk away from this course knowing what's that special sauce for your brand that you should definitely include in your brand tagline, logo design, website design, etc.
How is the class structured?
The class consists of several video lectures, separated in 3 sections. Each section will cover a fundamental step toward building a winning brand. The lectures will take an hour to complete. At the end of the lecture, you would have clarity on where the power your brand lies! You will be well on your way toward building an empire based on your winning brand strategy!
Why take this course?
First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to know the secrets on how to get more customers and charge more for your products? Don't you want to know how brand managers from Coca-Cola got people from every country to buy their products? Don't you want to know how brand managers from Seven Jeans get to charge more for a simple pair of jeans? If you'd like to learn how to elevate your brand, enroll in this course now!
Jeannie Chan is a brand strategist who isn't afraid tackle business problems big or small. She has built her career by asking questions. With a relentless pursue for the daring questions that would lead to inspired new thinking, she has delivered measurable results to organizations of varying sizes in varying industries. Jeannie has ignited growth in Fortune 500 companies, startups, and nonprofits, with multi-million dollar budget to no budget at all.
Jeannie has lend her expertise in fields such as personal care, pet nutrition, aviation, fashion, and more. Furthermore, Jeannie is passionate in her nonprofit work, and has served as an adviser for a number of organizations.
In her free time, she enjoys playing with words through her writings. She has experimented with authoring short stories. Jeannie has also shared her expertise in business and marketing through published articles.
Jeannie received her Bachelor in Economics and her Master in Business Administration from Washington University in St. Louis. She lives in Midtown Manhattan in New York City. Her small apartment is also the humble abode for the two cats she serves and the man she loves. She escapes the hustle and bustle of city life through her travels, enjoying the local cuisine and relaxing at neighborhood coffee shops.
I really loved this class. I know NOTHING about branding and marketing and have taken at least 10 classes on the subject to date. This is the first class I took where I felt like I actually understood the concepts. I've been feeling incredible stupid up to this point because the instructors just seem to babble on using jargon and terms I don't understand. Jeannie's class breaks it down in layman's terms so now I understand that to create the brand identity. among other things, involves the functional & emotional benefits of your product... There are questions to answer concerning your product or company in each lesson that were extremely helpful to me being able to wrap my head around what branding is and how to go about applying it to my products. I highly recommend this class to anyone who's like me and needs a step-by-step, broken down approach to branding you products or company. - Denise P.
Informative introduction to branding with good, accessible examples. - Clair B.
This class was short and sweet - a great mix of know-how and info. - Patty J.
This course helps to demystify brand building. I always think that it is hard to learn, but this course provides great explanation and examples along the way, which is really a preferred way of learning for me. Not sure for others, but I personally feel the instructor seems to sound tense. Nonetheless, she has demonstrated great enthusiasm towards the topic. Overall this is a great course to learn the basics of brand building. - Joyce L.
Fantastic info, really eye opening. It helps to know why you're doing something! - Chad B.