Marketing Tool: Personas - learn customer expectations

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Are you a product designer / product manager / UX manager wondering what product features make sense?

Are you a content manager / marketing manager wondering what content would be relevant?

Wonder no more! Start using Personas as a tool to help you get to know your customers better! Personas can uncover deep insights about your customers, and give you the information you need to align your product and marketing strategy to your customers' expectations. Meeting (and exceeding) customers' expectations is the only way to build a customer base and a successful business.

This 30-minute crash course on Personas will walk through what are personas, how to develop personas, and how to get the information you need to develop personas.

Once you have Personas developed, you can share them with your team and stakeholders. You can empower your whole team / organization with this deep insight! Personas is a great tool for both B2B and B2C businesses.

By enrolling in this course, you'll also get access to our Student Facebook Group where you can engage with your fellow students, ask questions, and continue to learn. You will also receive notification when new content is created to further your learning.

Your Instructor

Jeannie Chan
Jeannie Chan

Jeannie Chan is a brand strategist who takes on business problems big or small. She inspires organizations to raise the questions no one dared to ask or thought to ask. She has ignited new thinking and delivered growth to Fortune 500 companies, startups, and nonprofits. Jeannie practices what she preaches, and works full-time managing a 9-figure business. Jeannie received her Bachelor in Economics and her Master in Business Administration from Washington University in St. Louis. She is also a foodie, and sometimes a writer. Jeannie loves espressos, and lives in New York City with her two cats and her beloved. Check out her work at

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Student Testimonials:

Good intro course to designing personas and strategy. Resources and examples add the most value to the course. - Mi T.

I really enjoyed taking this course as I have received valuable insights regarding personas and how effective they can be in defining my target prospects. Great job Jeannie! - Bonnie D.

Get started now!