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Marketing Tool: Personas - learn customer expectations

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Are you a product designer / product manager / UX manager wondering what product features make sense?

Are you a content manager / marketing manager wondering what content would be relevant?

Wonder no more! Start using Personas as a tool to help you get to know your customers better! Personas can uncover deep insights about your customers, and give you the information you need to align your product and marketing strategy to your customers' expectations. Meeting (and exceeding) customers' expectations is the only way to build a customer base and a successful business.

This 30-minute crash course on Personas will walk through what are personas, how to develop personas, and how to get the information you need to develop personas.

Once you have Personas developed, you can share them with your team and stakeholders. You can empower your whole team / organization with this deep insight! Personas is a great tool for both B2B and B2C businesses.

[This course is also available on Skillshare and Udemy.]


Your Instructor


Jeannie Chan
Jeannie Chan

Jeannie Chan is a brand strategist who isn't afraid tackle business problems big or small. She has built her career by asking questions. With a relentless pursue for the daring questions that would lead to inspired new thinking, she has delivered measurable results to organizations of varying sizes in varying industries. Jeannie has ignited growth in Fortune 500 companies, startups, and nonprofits, with multi-million dollar budget to no budget at all.

Jeannie has lend her expertise in fields such as personal care, pet nutrition, aviation, fashion, and more. Furthermore, Jeannie is passionate in her nonprofit work, and has served as an adviser for a number of organizations.

In her free time, she enjoys playing with words through her writings. She has experimented with authoring short stories. Jeannie has also shared her expertise in business and marketing through published articles.

Jeannie received her Bachelor in Economics and her Master in Business Administration from Washington University in St. Louis. She lives in Midtown Manhattan in New York City. Her small apartment is also the humble abode for the two cats she serves and the man she loves. She escapes the hustle and bustle of city life through her travels, enjoying the local cuisine and relaxing at neighborhood coffee shops.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Student Testimonials:

Good intro course to designing personas and strategy. Resources and examples add the most value to the course. - Mi T.

I really enjoyed taking this course as I have received valuable insights regarding personas and how effective they can be in defining my target prospects. Great job Jeannie! - Bonnie D.


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