Marketing Strategy: How to identify purchase barriers?

What is this course about?

Today's consumers live in a world full of choices. They live in a world full of decisions. How do they make these decisions, and what can you do to influence them? In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase. By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor. We'll examine the entire consumer journey to understand where there may be purchase barriers, so we can remove them!

What should you expect from this course?

You should be able to analyze how consumers make decisions and put together a plan remove purchase barrier and drive brand preference. So, you can win in the marketplace to sell more!

Who is this class for?

This course will be beneficial to any strategic minded individuals looking for a deeper understanding of consumers behaviors in order to drive business growth. This course provides a clear framework to make sense of it all. The course provides context to observable consumer actions by revealing the hidden decision making process. This course will be most beneficial if you need to understand consumer behaviors to drive business decisions, but may not have in-depth formal training in the subject. To get the most out of this course, you will need to workshop the material after the lectures. The course will not provide a one-size-fits-all solution. By applying the framework, you will be able to better understand your consumers and to create a tailored solution for your specific business.

How is the class structured?

The class consists of several video lectures. The lectures will take an hour to complete. At the end of the lecture, you will have a clear understanding on how a purchase decision is made.. You will have an understanding on distractions that may occur along the path toward purchase. With that knowledge, you will be able to build a plan that can influence consumer decisions and guide consumers toward purchasing your brand. After the video lectures, you will need to then take your own time to build that plan. This course will provide you a template to get you started on that plan.

Why take this course?

First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to sell more? Only by understanding how consumers make decisions would you be able to influence their decisions. If you'd like to learn how to make consumers pick your product over a competitive product, enroll in this course now!


Your Instructor


Jeannie Chan
Jeannie Chan

Jeannie Chan is a brand strategist who isn't afraid tackle business problems big or small. She has built her career by asking questions. With a relentless pursue for the daring questions that would lead to inspired new thinking, she has delivered measurable results to organizations of varying sizes in varying industries. Jeannie has ignited growth in Fortune 500 companies, startups, and nonprofits, with multi-million dollar budget to no budget at all.

Jeannie has lend her expertise in fields such as personal care, pet nutrition, aviation, fashion, and more. Furthermore, Jeannie is passionate in her nonprofit work, and has served as an adviser for a number of organizations.

In her free time, she enjoys playing with words through her writings. She has experimented with authoring short stories. Jeannie has also shared her expertise in business and marketing through published articles.

Jeannie received her Bachelor in Economics and her Master in Business Administration from Washington University in St. Louis. She lives in Midtown Manhattan in New York City. Her small apartment is also the humble abode for the two cats she serves and the man she loves. She escapes the hustle and bustle of city life through her travels, enjoying the local cuisine and relaxing at neighborhood coffee shops.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Student Testimonials:

Great and Powerful Course the one course that I really needed to start simplifying my business process. I was able to take away a lot of things in this course that is directly applicable in my business work flow. The course is short and sweet and also packed with powerful details that you can leverage your business. Your business will go to the next level apply the work flow given in this course daily and you will see massive changes in your profits. Your business will change dramatically for the better because the workflow and the lessons here are very simple and duplicate in any industry or any business. Thank you so much ;D - Enzo C.

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