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Marketing Strategy: How to identify purchase barriers?
Consumer Decision Dymystified
Class introduction (0:36)
How consumers make decisions - Discover the Journey! (3:19)
Examples of decision making process (6:31)
How to identify barriers to purchase (7:29)
Understand the Critical Must-Win Moments
Winning the critical moments of the purchase journey (0:54)
Winning that single moment when the sale is made (2:57)
Understand the important moment in post-purchase (3:23)
How you can lose the chance to be considered at all! (3:40)
How to win the Ultimate Moment of Truth (3:46)
Creating a Winning Plan
Check Your Understanding
Create a plan to influence consumer decisions (16:37)
Putting it together! (4:20)
Class Wrap Up (1:14)
Bonus Materials
Study Aid: Consumer Decision Journey
Study Aid: Mapping Template
BONUS PREVIEW: Identify your target consumer (3:02)
BONUS PREVIEW: Introduction to market sizing (2:58)
Additional Resources
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Understand the important moment in post-purchase
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