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Marketing Tool: Personas - learn customer expectations
Introduction to Personas
Introduction (0:27)
Resources for your learning (0:21)
What are personas? (1:52)
Gathering Insights
Insight framework (4:03)
Simple research methods (2:21)
The best research method to uncover deep insights (3:15)
Don't forget this source of insight! (0:55)
Building Personas
Building personas (5:02)
Persona example
More examples
Persona templates
Develop your personas! (0:32)
Class wrap up (1:14)
Bonus Materials
BONUS LECTURE: Traditional consumer segmentation criteria (3:02)
BONUS LECTURE: Consumer decision journey (3:19)
BONUS LECTURE: Market sizing (2:58)
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What are personas?
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